2026 Season

Area 27 Track Days
Sponsorship Media Kit

Align your brand with Canada's most exclusive motorsport experience. Reach affluent automotive enthusiasts at the world-class Area 27 circuit in Oliver, BC.

About Our Events

August Luxury Motorcars hosts exclusive track day experiences at Area 27, a 4.83km world-class circuit designed by Jacques Villeneuve in British Columbia's stunning Okanagan Valley. Our events attract high-net-worth automotive enthusiasts who are passionate about performance driving and luxury lifestyle.

Each track day features professional instruction, gourmet catering, and a curated paddock experience. With limited spots per event, our audience is highly engaged and receptive to premium brand messaging.

The 2026 season includes 4 track days from May through October, offering multiple touchpoints for brand exposure throughout the driving season.

Audience Demographics

Our track day participants represent a premium, hard-to-reach demographic.

40+

Avg. Attendees

per event

$250K+

Avg. Vehicle Value

per driver

$500K+

Household Income

average

100K+

Social Reach

impressions

35–60

Age Range

primary demo

72%

Return Rate

repeat drivers

Industries Represented

• Real Estate & Development
• Technology & Software
• Finance & Investment
• Medical & Healthcare
• Automotive & Motorsport
• Legal & Professional Services

Vehicle Brands at Events

• Porsche (911 GT3, GT4, Turbo S)
• Ferrari (488, F8, 296 GTB)
• McLaren (720S, 765LT)
• Lamborghini (Huracán, Urus)
• BMW M (M3, M4, M2)
• Mercedes-AMG (GT, C63)

Lifestyle Interests

• Luxury Travel & Hospitality
• Fine Dining & Wine
• Golf & Country Clubs
• Watches & Jewelry
• Aviation & Yachting
• Fitness & Wellness

Sponsorship Tiers

Choose the level of partnership that fits your brand goals and budget.

Title Sponsor

EXCLUSIVE

Own the Day

$8,000

per track day

Event named after your brand

Logo on all materials & signage

Branded start/finish banner

10 VIP guest passes

Full-page email feature (500+ drivers)

Social media takeover (3 posts + stories)

On-site activation space (10×20 ft)

Logo on wristbands & lanyards

Branded welcome gift bags

Post-event highlight video

First right of refusal

Activation Sponsor

Get in Front of Our Drivers

$2,000

per track day

On-site activation space

2 guest passes with lunch

Product sampling opportunity

Logo on website sponsors section

Social media mention in recap

Season Packages

Commit to the full season for maximum brand exposure and year-round visibility.

Full Season

4 Track Days

Call Usfor custom pricing

Maximum brand exposure all season

À La Carte Activations

Add individual activations to any tier, or purchase standalone for targeted brand exposure.

$2,500

Photo Package Sponsor

$2,000

Lunch Sponsor

$1,500

Digital Display Sponsor